Goal Theory

Now let's discuss the goal theory of motivation. This is also called the theory of goals stetting and is based mainly on the work of Edwin Locke.

Goal theory helps to explain both the importance of goal setting and the characteristics of goals that lead to improve performance. The basic premise of the goal theory is that people's goals or intentions play an important part in determining their behavior. A goal is defied simple as what the individual is trying to do. Locke accepts the importance of perceived value and suggests these values give rise to the experience of emotions and desires. People strive to achieve goals in order to satisfy their emotions and desires. Goals guide people's responses and actions. Goals direct work behavior and performance and lead to certain consequences of feedback.

Goal theory contends that difficult goals result in higher level of performance then no goals at all or generalize goals such as a 'try hard'. The goals towards which the individual work seem to lead to improved performance, whether thee goals are set by the perosn or by the organization. The basic of goal theory have such an impact on managing people that they require elaboration.