Human Motives
A number of human motives such as love, anger, desires etc. can be identified by analyzing mental activities of people. In order to activate these motives an number of preconditions have to be satisfied. Once it is done it will be practically easy to activate a motive.
Motivator
Any factor that results a motive to be activated is called a motivator. Here the suitability of each motive is important in activating motives.
Expected Behavior
This is to direct behavior in some expected directions through motives activated by the use of motivator. In a motivational program the most important point to be decided first is the expected behavior. So when leadership selects a motivator it is important to remember that it can direct the motives towards expected behavior.
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